Move Over Social Media; Here Comes Social Business | Fast Company

IBM is moving itself and its clients well beyond social media into a new era of collaboration, insight sharing, and lead generation it calls social business.

 

It takes extraordinary chutzpah to promote a vision before it can be fully realized by your audience, let alone your company. IBM did just that in 1997 when it introduced the notion of e-business. Fourteen years later, it is doing it again with a concept they call social business. Given its prescience about e-business, a concept that radically transformed how companies buy and sell their products, it is hard to dismiss their latest idée fixe.

via Move Over Social Media; Here Comes Social Business | Fast Company.

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About CollabDude

I am a collaboration specialist, blogger, twitterer working for IBM. My main responsibilities are to evangelize social business and it's benefits for fostering innovation, building efficiencies in your processes, promoting knowledge transfers and collaboration within your enterprise, your partners, and your customers. Okay, that was a bit over the top, so to net this out, just think of socializing inside and outside of your organization using IBM Collaboration Solutions. Definitely a people person. Much of his spare time is spent trying to get a balanced life. Taking the time away from work and just enjoy life. Keeping my mind and body fit by working out. Spending time with family and friends. Eating a balance diet..yada yada yada...
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