An SMT Interview with Ethan McCarty, Senior Manager, Digital and Social Strategy, IBM | Social Media Today

The emergence of Social Media has transformed how people, and brands, use the web. Crucially, it has also transformed how people and brands interact on the web.  Brands that were early adopters and first movers on platforms like Facebook and Twitter were able to stake out a position as thought-leaders and some were able to leverage that in order to drive business-building initiatives.



Even though Social Media is still in its relative infancy, it has matured. For many brands, that first-mover advantage has disappeared. For other brands misuse or mismanagement has led to a feeling of disillusionment.  We’ve reached an inflection point within the industry and several forward thinking agencies and brands are shaping the future of how brands and their various constituents will engage and interact in digital spaces.  People like Joe Pulizzi of the Content Marketing Institute, Amber Naslund of Radian6, Azeem Azhar of PeerIndex and Kris Duggan of Badgeville are some of these leaders

via An SMT Interview with Ethan McCarty, Senior Manager, Digital and Social Strategy, IBM | Social Media Today.


About CollabDude

I am a collaboration specialist, blogger, twitterer working for IBM. My main responsibilities are to evangelize social business and it's benefits for fostering innovation, building efficiencies in your processes, promoting knowledge transfers and collaboration within your enterprise, your partners, and your customers. Okay, that was a bit over the top, so to net this out, just think of socializing inside and outside of your organization using IBM Collaboration Solutions. Definitely a people person. Much of his spare time is spent trying to get a balanced life. Taking the time away from work and just enjoy life. Keeping my mind and body fit by working out. Spending time with family and friends. Eating a balance diet..yada yada yada...
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